CONCEPTUAL ONE ROOM DESIGN
A comprehensive conceptual roadmap for your space — thoughtful, visually rich, and tailored to your needs. Ideal if you're ready to transform a room and want a cohesive, elevated plan you can implement at your own pace. Find out what’s included in the Conceptual One Room Design Service.
3D Visuals - A conceptual design study used for portfolio demonstration; this project was not created for a client.
This package includes:
Pricing varies by room
The "North Star" Direction: One (1) Master Design Direction consisting of inspiration images and design notes outlining the recommended "look and feel”.
Conceptual Floor Plan: A strategic layout guide for furniture placement and spatial flow.
The Curated Product Guide: A digital guide featuring retail aesthetic specifications for furnishings, lighting, textiles, and decor—complete with professional Design Notes for styling and placement.
3D Visual Perspectives: High-quality, static 3D views and applicable elevations (for millwork concepts) to help you visualize the finished space.
Paint & Wallpaper: A curated palette including specific selections for walls, trim, and ceilings to ensure a cohesive, professional finish.
Window Treatments: Styled recommendations for fabric textures, curtain types, and hardware.
Custom Concepts: Where deemed appropriate for the space, I include conceptual elevations and "Design Intent" drawings for aesthetic millwork and built-ins.
Collaborative Feedback: One round to lock in your initial "North Star" direction, and one final round to perfect your product selections.
Final Design Presentation: A comprehensive, easy-to-use digital PDF package that houses all your visuals, layouts, and guides in one cohesive place.
The Final Touch: This guide is your roadmap, but because every home has its own unique light and every person has their own "sit test" for comfort, the final check is in your hands. I provide the exact dimensions and profiles you need so that even if you swap a piece for a local find, you’re still following the "North Star" of your design. It’s the best of both worlds: professional guidance with your final stamp of approval.
I'm an interior decorator based in Canada. Read more about my background here.
Not included
This is a selection-only service exclusive to Canadian residents; it is strictly conceptual and does not include technical blueprints, procurement, site supervision, or the design of high-complexity utility rooms (kitchens/baths). All purchasing, safety verification, and installation remain the client’s responsibility. Dear Alia does not physically inspect retail selections; clients are responsible for final verification of quality and return policies prior to purchase.
Our Process
Inquire
Send an email to hello@dearalia.com or use the contact form — I’d love to learn more about your project and confirm whether this service is the right fit for your space and needs.
Sign Agreement & Fill Out Questionnaire
Once you’ve secured your spot and signed the agreement, the stage is set. You’ll receive a tailored questionnaire to share your goals, style preferences, and space dimensions. Our creative process officially kicks off once your onboarding package is submitted, giving me everything I need to design a space that truly reflects you.
Design Magic
I’ll first develop your "North Star" Direction for review and feedback to ensure we're aligned. From there, I’ll create your complete Design Plans—a visually layered, conceptual package tailored to your needs. You’ll receive one final round of minor revisions to fine-tune the details before the project is closed.
A message from Alia
Conceptual One Room Design Presentation
Curious how virtual design actually works? Explore this signature free sample to see how I translate a vision into a professional plan—from custom mood boards to intentional spatial layouts.
Small Office
$850
Optimize your workspace for productivity and style.
Living Room
$1100
Create a cozy, functional space for entertaining.
Bedroom
$1000
Design a restful retreat tailored to your needs.
Entryway
$500
Perfect for creating a welcoming first impression.
Dining Room
$1000
Refine your dining area for comfort and elegance.
Multi Use Rooms
Custom Pricing
A cohesive plan for open or versatile spaces.
FAQ
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A conceptual design is a visual roadmap. I provide the creative vision—including the floor plan, 3D visuals, and a curated product guide—which acts as a "Design Intent" for you to follow. It’s the "look and feel" of the room, rather than a technical construction blueprint.
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Not at all! Your entire project is delivered as a single, beautifully organized Digital PDF package. You can open it on any phone, tablet, or computer. All product suggestions include clickable links, so you can shop your new look with a single tap.
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Since this is an online service, you (the client) are responsible for providing the initial room measurements and photos. I’ll provide a simple guide to help you do this accurately! Keep in mind that before you order furniture or start any work, you or your trades should always double-check the dimensions on-site.
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Since all of our recommendations are sourced from publicly available retail brands, you have total control over the ordering process. To ensure we can curate a space that meets our "North Star" standards for style and quality, we generally work within these three retail tiers:
$5k – $10k: High-quality, accessible retail (think West Elm, Article, or Crate & Barrel).
$10k – $18k: A curated mix of premium retail and specialized "investment" brands.
$18k+: High-end designer retail and boutique brands (think Lulu & Georgia, RH, or Maiden Home).
The Fine Print: These ranges refer to the base retail price. We recommend adding an additional 20–25% to your total project estimate to account for sales tax (HST), shipping, and delivery fees charged by the retailers.
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The retail world moves fast! I provide a "snapshot" of what is available at the time of your design delivery. If an item sells out shortly after, your Design Notes will include the "why" behind that selection (e.g., "a 5x8 textured wool rug in oatmeal"), making it easy for you to find a similar alternative.
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My drawings are for visual inspiration and aesthetic direction only. They show your carpenter or contractor the "vibe" and general scale you’re aiming for. Your hired professionals must create their own technical shop drawings and verify all safety codes (like heat clearances) before they start building.
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To keep this service accessible and flexible, I do not offer project management or procurement. You act as the "Purchasing Agent" and project lead, giving you total control over your timeline and spending.
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That’s what the "North Star" Direction is for! We align on the aesthetic soul of the room at the very beginning. This ensures that by the time I move into the 3D modeling and product sourcing phase, we are both heading in the exact same direction.
À La Carte E-Design
Beyond the full room concept
If you aren't looking for a complete overhaul, we offer more focused ways to work together in our À La Carte E-Design Services. These services are designed to help you make sense of a space, whether you are starting from a blank wall or trying to fix a room that doesn't quite feel right.